Join Petrula Vrontikis for an in-depth discussion in this video Balancing accountability and creativity, part of Running a Design Business: Starting Small.
As a leader, the way you balance accountability and creativity will be the …key to your success. Let's define these terms. …Someone with accountability is obligated to report, explain, or justify something. …A creative person has the ability to transcend traditional ideas, rules and …patterns and creates meaningful new ideas, forms, methods and interpretations. …These terms may seem to be at opposite ends of the spectrum.…
Let's look at them a different way in the context of a design studio's four top …business priorities. It'll help us see this challenge more …clearly, and see that the best solutions incorporate both. …If our clients value great design, and they have the resources to get it done …right, they'll land here, right in the perfect sweet spot. …A different scenario would be if the client didn't need significant …creativity, but compensated us well for it.…
You may find that an employee is terrifically creative but always late, …and doesn't understand the importance of deadlines, they'll go here. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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