From the course: Writing in Plain English (2016)
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Avoid corporate jargon in writing
From the course: Writing in Plain English (2016)
Avoid corporate jargon in writing
- Are you familiar with March Madness? Basketball fans certainly are. Filling out brackets can be fun and challenging. But what about jargon madness? You can fill it out and share your bracket with your friends and colleagues for your favorite annoying jargon. Why would you do that? The short answer is to get you one step closer to writing in plain English. Corporate jargon, or corporate speak, corporate lingo, or maybe you prefer business speak, business jargon, or some call it management speak, or buzzwords. They all mean the same thing. Words that make no sense. Jennifer Chapman, a management professor at the University of California Berkeley's High School of Business believes that jargon mask real meaning. That people use it as a substitute for thinking hard and clearly about their goals. And the direction that they want to give others. Various studies have been done on corporate jargon. I should mention that what is included in corporate jargon may change from year to year just…
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Contents
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How to avoid wordiness4m 56s
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Simplify sentence structure4m 25s
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Use strong verbs4m 3s
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Delete extra words from your writing5m 54s
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Use multisyllabic words sparingly4m 3s
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Avoid corporate jargon in writing5m 21s
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Avoid technobabble and legalese3m 38s
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Eliminate vague words and expressions5m 49s
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Remove gibberish and nonsensical writing3m 21s
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Find the right voice5m 14s
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Incorporate easy-to-read design features4m 23s
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