From the course: Simplifying Business Processes

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Automate social media and email marketing

Automate social media and email marketing

From the course: Simplifying Business Processes

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Automate social media and email marketing

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- [Voiceover] To gain more customers, you have to be visible. Email and social media campaigns are some of the top visibility tools, but they can also consume a lot of your time. Using tools to simplify and automate these important marketing tasks can free you up to do more in your business. There are a number of fantastic tools available and some that are not so great. Here are a few that I have used and recommend and why. Email management. In an email campaign, you probably have a newsletter, at minimum. At best, you have frequent targeted emails to lead your potential customer to learn more about you and to build trust, with the goal of a sale. You may also offer courses or content delivered on a scheduled basis. No matter how small or large your email marketing is, a management system can save you plenty of time. When considering an email management program, make sure it will be able to grow with you and be easy to use. A few things I look for are automation. Create a preset…

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