Join Nancy Napier for an in-depth discussion in this video Assessing your organization's performance, part of Building Creative Organizations (2013).
Helping you learn how to lead through creativity and generate high performance is a goal for this course. But sometimes, creativity and high performance don't always go together. Some firms seem really creative, but may not perform well. Others have high performance in their marketplace, or in their stock price, but don't seem to be doing things differently. And still others are neither high performing nor highly creative. So let's take a look at the four quadrants of creativity and performance.
Think about where your firm might sit. Are you in the upper right quadrant already? Where you're performing well, and you think you're trying to be creative to get even better. Or, perhaps you're in the upper left quadrant. You're trying to do some things differently and hope that might help improve performance. Some of you may be in organizations that are performing really well. You're in good shape, and what you've been doing has worked. So you may think, why change? The urgency to do things differently may not be so strong.
The possible danger is that you do the same things for too long, rather than consider ways that might help you improve even more. Some organizations unfortunately are in the lower left quadrant. When your performance is low, you could be close to a crisis. Or sense that your organization is stuck in this position. You may not be considering doing things differently even if you need to. But let's think about some questions to figure out which quadrant your organization is in. First, if you compare your organizations performance measures to your competition, where do you fall? Below, about average or in the top 25% of your industry? Second, have you won awards, been written about, or received comments from outsiders about how creative your organization is? Third, do you and your leadership team ask a lot of questions about what the company could do differently? Do you encourage employees to try something new? Even if it may fail. Forth, do you look beyond your own industry for ideas that might help your company improve? And finally, do you have a systematic way of generating and testing new ideas? If you answered yes to most of these questions, you may be on your way to becoming a more creative organization. This course will help you to develop those skills even more. As a next step, I encourage you to share this graph with your colleges. I've provided a copy of this graph in the exercise files. Now see where your colleges would place your organization, and then talk about it. Do you agree with where your organization is? And how did they reach their conclusions? I hope your organization falls in the upper right quadrant. And if not, we'll talk about ways to get here.
And even if you are in this quadrant. We'll explore some ideas that can help you take your organization even further.