Join Drew Boyd for an in-depth discussion in this video Assembling the team, part of Marketing Foundations.
…Good marketers know the value of a diverse and talented team of…colleagues to help develop and execute their marketing strategy.…You'll need to draw on their expertise, their market knowledge,…possibly their resources, and their network.…Your team will include colleagues inside the company, as well as external partners,…like advertising and promotional firms.…Let's review the various roles of your cross functional team.…First is finance.…
Your finance department plays a very important role in…making sure you have sufficient budget dollars to execute your plan.…Now it may at times feel like the finance guys are there just to cut your budget,…but believe me, they want you to succeed.…After all, the marketing effort is the key to achieving revenue goals.…Without your efforts,…budgets might have to shrink even smaller, making their job even tougher.…Finance partners will also help you in the measurement phase of the planning process.…They'll help you quantify your ROMI, return on marketing investments.…
And they'll help find ways to improve it, in the next business cycle.…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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