When you master creative questions and ask them consistently, you become a much more effective interviewer. Barbara Bruno shows you how to get the greatest insights—and fill more jobs.
- Are you filling all the open reqs you've got? If not, it could be the questions you're asking. When you ask creative questions you'll discover a candidate's credentials and hot buttons. And when you ask them consistently you'll be able to accurately compare one candidate to another. Consistent questions help make candidates memorable. After interviewing candidates day in and day out it's hard to remember who's who, let alone compare their credentials for all the opportunities you have available.
It's much easier to compare candidates when you've asked them all the exact same questions. Consistent questions also ensure that you are legally compliant with all employment and hiring laws and regulations. You don't want to ask any questions that could even be perceived as illegal or improper. And it's important that everyone involved in the hiring process also adheres to asking the same questions of every candidate. It's the only way to compare perspective candidates, uncover red flags, and determine who has the best chance of becoming a productive, engaged, and most importantly, retained employee.
Technology has also made it mandatory for your interview questions to be consistent. When you're conducting a Skype or phone interview you have no idea who maybe listening. One of the universities in the city of Chicago conducted a study on corporate in-house recruiters and third-party recruiters. They tested to see if the recruiters treated candidates differently. They sent people with similar experience and skills from various races, age brackets, and ethnic backgrounds to interview for the same job.
The candidates actually recorded their experiences on their phones. Unfortunately, the inconsistencies started with the person sitting at the front desk and continued throughout their experience with certain companies. Obviously those companies had to account for the inconsistencies and major changes were implemented. Think about everyone involved in your interviewing and hiring process and make sure all of them are asking each candidate the same questions and treating everyone the same.
But just because your company is consistent with the questions they ask, doesn't mean the questions themselves can't be creative. In fact, the best interviews and matches are the result of creative questions asked consistently. The questions will reveal a candidate's knowledge, communication skills, priorities, and experience. Because rather than just regurgitating their resume, the candidate will reveal their accomplishments and the impact those accomplishments had on their past employers.
Some answers could be deal breakers, while other could put them on the top of your list of potential hires. Answers to your creative questions can also reveal concerns or red flags, they can show a lack of confidence or interest, or priorities, and core values that don't align with those of the hiring manager or the company. There are literally hundreds of interview questions you can ask. To help you get started I've put a sample list of creative questions in the Exercise File for you.
When you master creative questions and ask them consistently you'll become a much more effective interviewer, you'll get the greatest insights, and will fill more jobs.
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- Determining the purpose of the interview
- Clarifying expectations
- Making a good first impression
- Asking creative questions consistently
- What candidate questions reveal
- The basics of conducting an interview
- Creating brand awareness and getting referrals