Learn how to be more creative by applying the subtraction technique.
- Take a look at these four items and tell me,…what do they have in common?…Here you see an exercise bicycle,…a package of powdered soup, a contact lens,…and a child's highchair, the kind that slips…over the edge of the table.…Do you see it?…Now most people would answer that they're all consumer goods…or that they all provide convenience to the consumer.…And while that's true, that's not what I'm looking for.…
Take a look at how they were constructed.…Compare them to an earlier form of the product.…Now do you see it?…Each of the items has had something subtracted…from an original form of a product.…The exercise bike has had the rear wheel removed.…The powdered soup has had the water removed.…What about the contact lens?…Well, it's had the frames removed.…And the child's highchair has had the legs removed.…
All four of these products are examples…of what can be created using the subtraction technique.…Let me show you how to use it.…First, we define subtraction as the elimination…of an essential component, rather than an addition…
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- Understanding ways to learn creativity
- Understanding the barriers to creativity
- Applying the subtraction technique
- Applying the division technique
- Applying the multiplication technique
- Applying the attribute dependency theory
- Creating a creativity dream team
- Facilitating group creativity
- Selecting the best ideas