Join Lorrie Thomas Ross for an in-depth discussion in this video Advice for when your company says "make a viral video", part of Insights from an Online Marketer.
Jeff Layton: So it seems that oftentimes companies just tell their marketing team "I want a…video that's going to go viral." Is that really a good advice?…Lorrie Thomas Ross: I am trying not to crack up.…I wish it were that simple.…Videos that go viral do so oftentimes organically.…It can be that fluky thing of a mom and dad posting a funny video of their…child that everyone--it's just one of those things that the time, the place, everything works.…I've seen a lot of big brands create videos that do not mention their brand, that…have no reference to them, the words are not in the description, and they are done…in a way that are so relevant to the product, they are entertaining.…
And that's really the combination is they need to be relevant, entertaining, and…useful, and sometimes when you like if you layer those three circles and you…have that link middle point, that's one thing that helps. But the content and…the videos, there are viral if they are applicable, but there is no guarantee.…I mean, that's the thing. I wish that CEOs could say "go make a viral video" and…
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