Join Judy Steiner-Williams for an in-depth discussion in this video Adjustment grant, part of Business Writing Strategies.
- The adjustment grant is good news…to your reader.…So the primary purpose is to give…that good news, but you still have another…major purpose, you want the reader…to continue doing business with you…even though a problem has occurred.…The opening sentence tells the customer…that her account has been credited for…the requested $116.…She's satisfied that she gets what…she wanted.…Now, let's look at how we can increase…our chances of getting her continued business…by convincing her she will receive top notch service…in the future.…
First, we have to analyze the situation…to find out what happened.…What are the facts?…Let's look at the information she provided.…So, we investigate and learn that she…is correct about the terms of the contract…and that the job was not completed…on the agreed upon time.…We also learn that Brad was a recent hire…who had not yet gone through the required…employee training seminar.…Our business recently picked up…and we hired five new employees…without adequately training them.…We were hopeful that partnering new hires…
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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