Join Drew Boyd for an in-depth discussion in this video Addressing organizational challenges, part of Marketing Foundations.
…Marketing operates in a world of ambiguity.…Every marketing situation faces some uncertainty, and…you need to be prepared when unexpected things happen.…If you're not prepared, your strategy may derail, and…you end up losing competitive ground in the marketplace.…Sometimes those unexpected events happen internally.…The priorities in any organization are constantly shifting.…You many have had everyone's support for…your programs, only to find out that something's changed.…
And now, some other parts of the business are getting more attention.…You may also have to face some disruptive factors, like a company reorganization, or…cutbacks in budgets and head count.…You may face some challenges with other departments.…For example, what are you going to do if your new product is behind schedule,…causing you to miss the launch date?…What if there are delays in manufacturing or shipping your products, and…you can't get enough product on the shelves?…That's a huge problem.…What if there's a quality problem with a product or…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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