Addressing common challenges


show more Addressing common challenges provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation show less
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Addressing common challenges

When using the task unification technique, I want you to be aware of a few common challenges. First, try not to pick obvious components to perform a certain task. If you find yourself looking at the component list and asking, "Gee, which of these components "would be best to perform this task?" You're not using the technique correctly. You may end up finding one, but it likely won't lead to a creative idea. Instead, try to pick a component randomly, or pick something that is nonobvious or counterintuitive.

The best ideas happen when you get a component doing a job that it had nothing to do with before you applied the technique. Next, be sure to scan the closed world carefully to spot the less visible external components. Think of the example of the grocery store in Korea that used subway stations to become a new point of sale. It's easy to overlook these innocent components that are right under your nose so to speak. You have to train yourself to consider anything and everything that...

Addressing common challenges
Video duration: 2m 45s 3h 10m Appropriate for all

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Addressing common challenges provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation

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Business
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