Join Drew Boyd for an in-depth discussion in this video Addressing common challenges, part of Business Innovation Foundations.
When using the multiplication technique,…I want you to be aware of a few common challenges.…First, avoid the temptation of just adding…something to the product or service.…Addition is not one of the five techniques…of the systematic inventive thinking method.…Remember the example of the razor blade?…Adding blades that don't do anything new…is not using the multiplication technique.…Just adding new features or components…causes feature creep.…New features seem to be creeping into your product.…
It adds cost and more complexity.…Contrary to conventional wisdom,…adding bells and whistles to your product…usually in reaction to a competitor's product…is not necessarily a good idea.…Next, when you multiply a component…be sure to change it in some nonobvious way.…To do that look at the attributes of the component…as possible ways to change it.…For example, you might change…the component's size,…or its location, or perhaps its function.…
To stay organized it's a good idea…to create a table listing each component…and its attributes.…
Author
Drew Boyd
Released
7/3/2014In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
- Define innovation.
- Explain the principle of function follows form.
- Describe the closed-world principle.
- List characteristics of innovative products and services.
- Explain the subtraction technique.
- Identify techniques for breaking structural fixedness.
- Apply task unification.
- Identify types of dependencies.
- Build a pilot program.
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 18s
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1. Understanding How Innovation Occurs
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The closed-world principle4m 16s
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2. Using the Subtraction Technique
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Functional fixedeness2m 26s
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The subtraction technique2m 59s
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Subtraction in action4m 8s
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Addressing common challenges2m 22s
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3. Using the Division Technique
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Structural fixedness2m 32s
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The division technique2m 43s
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Division in action3m 3s
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Addressing common challenges2m 17s
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4. Using the Multiplication Technique
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The multiplication technique4m 23s
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Multiplication in action4m 39s
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Zooming in and zooming out4m 51s
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Addressing common challenges2m 31s
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5. Using the Task-Unification Technique
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Task unification in action4m 14s
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Addressing common challenges2m 45s
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6. Using the Attribute Dependency Technique
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Types of dependencies4m 12s
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Addressing common challenges1m 57s
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7. Innovating at Work
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Running ideation workshops4m 13s
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Which technique to use3m 26s
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Creating digital innovations5m 12s
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Involving customers5m 49s
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Evaluating ideas5m 10s
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8. Mastering Innovation
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Building a pilot program3m 56s
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Next steps3m 7s
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Bonus: Interview with Drew Boyd
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About Drew2m 9s
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On innovation as a skill1m 52s
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On resistance to innovation3m 31s
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On innovation vs. strategy3m 36s
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On trends in innovation3m 26s
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On innovation as competition2m 32s
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On innovative companies2m 43s
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How do you start innovating?3m 44s
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Video: Addressing common challenges