Join Drew Boyd for an in-depth discussion in this video Addressing common challenges, part of Business Innovation.
When using the multiplication technique,…I want you to be aware of a few common challenges.…First, avoid the temptation of just adding…something to the product or service.…Addition is not one of the five techniques…of the systematic inventive thinking method.…Remember the example of the razor blade?…Adding blades that don't do anything new…is not using the multiplication technique.…Just adding new features or components…causes feature creep.…New features seem to be creeping into your product.…
It adds cost and more complexity.…Contrary to conventional wisdom,…adding bells and whistles to your product…usually in reaction to a competitor's product…is not necessarily a good idea.…Next, when you multiply a component…be sure to change it in some nonobvious way.…To do that look at the attributes of the component…as possible ways to change it.…For example, you might change…the component's size,…or its location, or perhaps its function.…
To stay organized it's a good idea…to create a table listing each component…and its attributes.…
In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
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- What is innovation?
- Understanding the myths about creativity and barriers to innovation
- Understanding the characteristics of innovative products and services
- Using the five techniques of Systematic Inventive Thinking
- Creating new services and processes at work
- Running innovation workshops
- Involving customers in innovation
- Mastering innovative thinking<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
1. Understanding How Innovation Occurs
The closed-world principle4m 16s
2. Using the Subtraction Technique
3. Using the Division Technique
4. Using the Multiplication Technique
5. Using the Task-Unification Technique
6. Using the Attribute Dependency Technique
7. Innovating at Work
8. Mastering Innovation
Bonus: Interview with Drew Boyd
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