From the course: Selling into Industries: Technology Companies
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Adapting to today's trends
From the course: Selling into Industries: Technology Companies
Adapting to today's trends
- The world of technology is constantly changing. If you're selling into tech companies, you need to be informed over the key trends sweeping the industry. We've identified the top four we're seeing in the field. The first thing you'll probably hear about is AI, artificial intelligence. Now, this doesn't always mean robots and self-driving cars. AI can mean how your phone predicts what you're going to say or a spam filter in your email. Companies like Google, Amazon, Facebook are investing heavily in growing their AI capabilities. This means, even if your buyer doesn't use AI, they know about it and are preparing for an impact on their industry. Next, the membership economy. More and more companies are shifting to membership models. Thank Netflix, Amazon Prime, and Birch Box. At Evernote, instead of a company buying the software, they just pay a fee to use it. If you hear a buyer mentioning they're moving to a membership model, be prepared to talk about it and how it could impact the…
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