Join Judy Steiner-Williams for an in-depth discussion in this video Adapting to audience knowledge, part of Writing Speeches.
- Not only do you need to be aware…of the size of your audience, and it's attitude,…you also need to consider how knowledgeable…your audience is about your topic.…And that knowledge may vary widely in one audience.…If you assume too much knowledge,…the audience will be confused and lose interest.…On the other hand, if you assume…too little knowledge, your speech may sound…too condescending and the audience may also lose interest.…So asking, "How much does my audience know?"…is an important question.…
As always, you can't predict…or anticipate with 100% accuracy,…but a general idea will help you decide…how much background to give,…if you can use industry jargon,…or if you'll need to define terms.…If your audience is at least partially knowledgeable,…what new information can you add…to their existing knowledge?…How can you get this information about your audience?…If you're giving a speech to fellow workers,…you probably already know the audiences'…demographics and knowledge level.…If the speech is to a more general public audience,…
- Choose a general topic.
- Compose a thesis statement.
- Write a strong ending.
- Use transitions to tie thoughts together.
- Differentiate between primary and secondary research.
- Identify and adapt to audience knowledge.
- Assess whether to incorporate visuals and follow the rules.
- Differentiate between persuasive and informational speeches.
Skill Level Intermediate
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
1. Determining the Purpose
2. Deciding the Organizational Arrangement
3. Outlining the Organization
4. Incorporating Support
Collecting primary research4m 14s
5. Adapting to the Audience
6. Writing for Different Occasions
7. Preparing the Prompts
Next steps5m 31s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.