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Action: Nir Eyal on Creating Habit-Forming Products
Action: Nir Eyal on Creating Habit-Forming Products

After the trigger comes the intended action. Here, companies leverage two pulleys of human behavior—motivation and ability. To increase the odds of a user taking the intended action, the behavior designer makes the action as easy as possible, while simultaneously boosting the user’s motivation.

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Skill Level Appropriate for all
30m 35s
Duration
8,614
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Skills covered in this course
Business Business Skills

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