Drew:Well let me introduce myself, I'm Drew Boyd and I am a practitioner of innovation. It's something that I learned about in my many years of working in large organizations. I'm now out of large organizations. I've joined a university where I get the opportunity to work with young people and I get to teach them innovation. I got very lucky years ago when I learned about my now good friend and colleague, a guy named Jacob Goldenberg.
And what Dr. Goldenberg did for his PhD research is he studied highly innovative products, initially, to find out what made them different from one another. What he found is that they have more in common with one another. That highly innovative products tend to follow a set of patterns that can be reapplied. For thousands of years innovators have used patterns in their inventions usually without even realizing it and they're now embedded into the products and services you see around you today.
We want to get this into as many people's hands as we can. We want people to see the gift of what this can bring. We want children to learn it. We want people to finally see that even though you've been told all your life that you're not creative, and believe me, I've met so many people that'll come to me and say, "Drew, I'm just not creative." "My co-workers tell me this, my teachers have told me this. "Even my parents have told me I'm not creative." Can you imagine? And they learn a method and they go, "Oh my god, I really can be creative!" And what an epiphany for people! What a gift to realize finally that you can learn something that's gonna make you be able to produce new ideas on demand.
So this is sort of the passion that fuels me and this is what got me so excited about the ability to work with lynda.com and put down a course that's going to spread the gospel here and get people in a different place. I'm very excited.
Author
Released
7/3/2014In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.
- Define innovation.
- Explain the principle of function follows form.
- Describe the closed-world principle.
- List characteristics of innovative products and services.
- Explain the subtraction technique.
- Identify techniques for breaking structural fixedness.
- Apply task unification.
- Identify types of dependencies.
- Build a pilot program.
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 18s
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1. Understanding How Innovation Occurs
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The closed-world principle4m 16s
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2. Using the Subtraction Technique
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Functional fixedeness2m 26s
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The subtraction technique2m 59s
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Subtraction in action4m 8s
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Addressing common challenges2m 22s
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3. Using the Division Technique
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Structural fixedness2m 32s
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The division technique2m 43s
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Division in action3m 3s
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Addressing common challenges2m 17s
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4. Using the Multiplication Technique
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The multiplication technique4m 23s
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Multiplication in action4m 39s
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Zooming in and zooming out4m 51s
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Addressing common challenges2m 31s
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5. Using the Task-Unification Technique
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Task unification in action4m 14s
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Addressing common challenges2m 45s
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6. Using the Attribute Dependency Technique
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Types of dependencies4m 12s
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Addressing common challenges1m 57s
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7. Innovating at Work
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Running ideation workshops4m 13s
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Which technique to use3m 26s
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Creating digital innovations5m 12s
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Involving customers5m 49s
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Evaluating ideas5m 10s
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8. Mastering Innovation
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Building a pilot program3m 56s
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Next steps3m 7s
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Bonus: Interview with Drew Boyd
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About Drew2m 9s
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On innovation as a skill1m 52s
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On resistance to innovation3m 31s
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On innovation vs. strategy3m 36s
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On trends in innovation3m 26s
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On innovation as competition2m 32s
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On innovative companies2m 43s
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How do you start innovating?3m 44s
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Video: About Drew