Join Cole Mercer for an in-depth discussion in this video 404 and coming soon MVPs, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back to the course.…Let's talk about the best practices of using…the 404 page or a coming soon page…type MVP to test out your new feature product idea.…Chances are you've seen these before,…but you probably don't remember them.…Why, because it generally just feels like…nothing out of the ordinary.…As for the 404 MVPs, these are some of the hardest…MVPs to spot because how do you even know…if there's a test or not.…
It could just be that the page was broken.…And coming soon pages are nowadays everywhere.…Half of which never materialize into anything at all.…Now how do we choose between running a 404…or a coming soon page?…Well, just ask yourself this question,…if I'm a user would I rather think the page is broken…or that the page was misleading?…Which of these two options is least evil for you?…Whatever you say, that's probably the way you should go.…The companies that can get away with 404s…are the ones that generally have tons and tons of pages.…
Why, because if you see a 404, you can still jump…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.