From the course: Web Video: Develop Your Video Presence

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Connecting with the audience

Connecting with the audience

From the course: Web Video: Develop Your Video Presence

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Connecting with the audience

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This movie is specifically about talking directly to the audience through the camera for things like TV commercials, informational videos, or even podcasts. And believe me, this is not a natural act, this is an acquired skill. You have to first learn to forget much of what you know about public speaking. You may be presenting information that you have created, and assembled or you may simply be the person chosen to relay the information. You might be speaking extemporaneously or reading off of a Teleprompter. Whatever the case, you need to connect with your audience. You do that by being confident, not just about the material, but also about yourself. This is not easy because it's more than just looking into the camera. You need to look through the lens, not at the lens. Just think of the lens as your audience, one person, someone you know, and talk to him or her. When I work at public television pledge drives back home, I talk to my mother-in-law, it helps me make my delivery more…

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