Join Peter Kent for an in-depth discussion in this video Not just PageRank: Understanding what links do for your site, part of SEO: Link Building (2015).
In an earlier video I mentioned PageRank, Google's method for assigning a value to web pages. …It was an incredibly important development in search engine technology and we'll be looking …at it in more detail in the next video. …But I think it's important to understand that SEO is not all about PageRank. …There's a lot of talk in the SEO business about PageRank and you may hear a couple of …conflicting opinions, that PageRank is everything or the PageRank is irrelevant. …The truth is somewhere in-between. …So in this video, I want to quickly discuss the different ways in which links pointing …to a website can help you.…
Links do a number of things for you. …First, they help the search engines find your site. …The more links you have pointing to the site, the more often they will stumble across the site. …They use the links to figure out site popularity, that's where PageRank comes in. …They help search engines to index most of your site too, if you have links from outside …the site pointing into your site. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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