Not just PageRank: what links do for your site SEO: Link Building


show more Not just PageRank: Understanding what links do for your site provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth show less
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Not just PageRank: Understanding what links do for your site

In an earlier video I mentioned PageRank, Google's method for assigning a value to web pages. It was an incredibly important development in search engine technology and we'll be looking at it in more detail in the next video. But I think it's important to understand that SEO is not all about PageRank. There's a lot of talk in the SEO business about PageRank and you may hear a couple of conflicting opinions, that PageRank is everything or the PageRank is irrelevant. The truth is somewhere in-between. So in this video, I want to quickly discuss the different ways in which links pointing to a website can help you.

Links do a number of things for you. First, they help the search engines find your site. The more links you have pointing to the site, the more often they will stumble across the site. They use the links to figure out site popularity, that's where PageRank comes in. They help search engines to index most of your site too, if you have links from outsi...

Not just PageRank: Understanding what links do for your site
Video duration: 4m 9s 2h 24m Intermediate Updated Sep 14, 2015

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Not just PageRank: Understanding what links do for your site provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

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Marketing
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