Join Ian Lurie for an in-depth discussion in this video Writing the first draft, part of Writing Marketing Copy.
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…It's time to write the first draft.…Most writers sit down, open a word processor, and start tapping away.…More often than not, I do the same thing.…But a few simple steps will help you focus on your…task, focus on your audience and focus on your writing time.…But first, think about those major dos and don'ts.…If you've already written them down, print them and hang them…next to your monitor so you can have them at a glance.…If you haven't written them down, scribble them…down now, and hang them on your monitor, literally.…Seriously, just hang them there.…
Next, if you've already considered your style and collateral,…print those and hang them too or write them down.…The whole idea here is to keep these important bits within eye's reach.…That way, if you need to refer back, you don't have to shift from one…screen to the other or shuffle papers…or otherwise spend time looking around for information.…I gotta admit, when I'm in my office, I'm a little spoiled.…I actually use a gigantic monitor, and have all of this arranged on my screen.…
- What is copywriting?
- Writing the first draft
- Writing and testing headlines
- Structuring copy for print vs. online delivery
- Using typography effectively
- Rewriting copy
- Managing a team of copywriters