How to Write Compelling Ad Copy for Pay-Per Click Ads


show more Writing compelling ad copy provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Writing compelling ad copy

Writing ad copy is one of my favorite things about doing PPC. It gives you the chance to be creative and is one of the easiest things to test and measure in terms of success for your paid search efforts. However, when it comes to writing ad copy, before you get too creative. There are a few cardinal rules that you want to keep in mind. Make sure to use a keyword from the keyword list in the headline or the body copy whenever possible. If you can't get it into the body, the headline is the most important. Don't forget that if the query is on the keyword list and in the body copy, it displays in bold text on the search engine results page. Think in terms of benefits and features.

What is the advantage of buying from you? Do you have multiple features or assets that you can talk about in the ad? Always have a call to action. Entice searchers into performing an action is response to your ad. Remember, you can't use click here or make claims like the best or number 1 without a third party that ...

Writing compelling ad copy
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Writing compelling ad copy provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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