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- Picking a topic
- Defining your who, what, where, when, and how
- Writing a title
- Writing a quote
- Writing the body copy
- Distributing a press release
Skill Level Appropriate for all
- A well-written press release is an invaluable marketing asset to get news with the information in front of the media, public, or specific audience. Press releases are not written for the press alone, they are communications tool that can help get your news in the news while also working to create connections with current or prospective customers. Thanks to today's web driven world, a best practice press release can work beyond getting media attention. A press release can boost such visibility, distribute critical information, increase recognition, and support sales.
Writing a press release is a marketing communications practice to educate and ignite action. Whether you are a marketing pro looking to write press releases with current best practices, or if you're just starting to work on press releases, we'll cover ideas to help you get on the right path and make these messages count. Join me as I explore the art and science of writing press releases.