Learning to Write Marketing Copy

- Welcome to Writing Marketing Copy. It may be hard to believe, but there was marketing before the internet. I'm Ian Lurie, and I've been writing marketing copy for over 20 years. In this course, I'll discuss copywriting, starting with the very basics. We're going to do a single project throughout the course, from initial brainstorming to completed result. I'm going to show you some basic typography so you can learn to work with a designer or do it yourself for online and make your copy really work visually. I'll discuss the little twists and turns involved when you write copy in two different media. And finally, I'll discuss how to write copy that helps you win customers or voters or whatever else your organization needs. Copy is the heart and soul of any marketing strategy. You can become a great marketing copywriter. It's not an innate talent. It's something that comes with long practice. So let's get started with Writing Marketing Copy.