Join Peter Kent for an in-depth discussion in this video Working with "local" pages and directory links, part of SEO: Link Building (2015).
If the website you're promoting is related to a local business, an attorney, medical professional, …retail store, plumber or whatever you really need to work on links from local directories. …In fact, for a number of reasons one thing you should do early in a link campaign is …to make sure you're registered in as many local directories as possible. …This is actually a good thing on a couple of levels. …Yes, you'll get good links back to your site. …But you're also creating pages about your business linking back to your site in lots …of different directories and those directories are tickets in the SEO lottery.…
When somebody searches for your business type in your area, hopefully your business website …comes up in the search results. …But with luck some of these other web pages will pop up too. …So you get not just one link on the first search results page but several. …There are several really important local directories you should manage manually. …First and foremost is Google Places. …The directory of businesses associated with Google Maps. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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