Join Peter Kent for an in-depth discussion in this video When is paying for links buying links?, part of SEO: Link Building (2015).
In the previous video, we discussed the issue of buying links, about how the search engines …don't like it, about how they sometimes punish it and how at the same time they reward it. …But what is a purchase link? After all, there are lots of services out there that will help …you get links and some of what those services do is actually legitimate. …If you pay somebody to help you create links, are you buying links? The classic example …is Yahoo! Directory which charges $299 a year for a listing. …Google doesn't penalize Yahoo! Why not? Well, Google's position is that Yahoo! and some …other directories, Best of the Web for instance, provide value-ad editorial services.…
They don't just take anyone who pays, they review the site and reject many, and that's …this human review process is much more than simply selling a link, and in fact, provide …some value to the search engines by pointing out decent human reviewed sites. …Shabby directories that accept anyone who pays that provide whatever anchor text you …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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