Join Elizabeth Marsten for an in-depth discussion in this video What is quality score?, part of Pay-Per-Click Fundamentals.
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…Quality scores are metrics.…They're both Google AdWords and Bing…Ads but is calculated and interpreted differently.…It is the search engines on preparatory metric…developed internally to help communicate account performance to advertisers.…Lets take a look at how Google AdWords quality score works first.…Google AdWords Quality Score is on a scale of one to ten…and determines your ad rank, with one being poor and ten being excellent.…Your ad rank determines in what position your ad will appear on the…search engine results page and the price of your CPC in the auction.…This rating is shown on the keyword level…in the user interface of an AdWords account.…
There are ratings on the same scale applied to other areas…of the account, but we can only see the keyword level scores.…Quality score is calculated on a per query basis very quickly, and it takes into…consideration a range of factors, some of which we know, and some of which we don't.…Consider it Google's secret sauce on how they determine what cost per click will…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors