View the keyword universe

…So let's dig in and start getting an idea of the full…amount of keywords that are available to your business and to your industry.…Again, taking the ExploreCalifornia.org website and looking…at the high level products that are…available, we're now going to look at…the available keywords for each specific product.…We're also going to look at high level here.…Now,…I'm using a tool called keyword discovery, which enables me to type in a specific…phrase and then see all the search results that build off of that phrase.…

As you can see here, I typed in California vacation.…And then I have my results underneath.…And, as you can see, it adds on vacation spot, vacation home.…All the terms that use California vacation as a base and then add-on.…And really, my goal using this kind of a tool, is really just to see what's there.…What are the innumerable combinations that people are…using in order to get to what they want?…How do people use these different words?…Why are there 5,000 different variations of the search term,…