Join Elizabeth Marsten for an in-depth discussion in this video Using and improving your Google AdWords quality score, part of Pay-Per-Click Fundamentals.
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…Google's quality score should be used as an indicator of…your keywords performance and your expected performance in the ad auction.…But it is a metric that can be taken in multiple ways.…The fact that you cannot track quality score…progress over time in your account unless you set…up something like an add word script to record…it daily in a Google spreadsheet makes it a…difficult and frustrating metric to base advertising decisions and…goals on Additionally, it is technically recalculated on a…per query basis, which makes it a bit of a moving target to try and track and follow.…Another interesting quirk is that Google often sets a bar on a per industry…or per query basis based on historical…performance of that keyword in the marketplace.…
For example, I had a client that sold a very…specific type of feather bed called a bafflebox feather bed.…The product page listed it as a bafflebox feather bed.…The keyword on the page multiple times in the copy.…In the title tag, the ad used the keyword, and the keyword was on the keyword…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors