Using and improving your Google AdWords quality score


show more Using and improving your Google AdWords quality score provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Using and improving your Google AdWords quality score

Google's quality score should be used as an indicator of your keywords performance and your expected performance in the ad auction. But it is a metric that can be taken in multiple ways. The fact that you cannot track quality score progress over time in your account unless you set up something like an add word script to record it daily in a Google spreadsheet makes it a difficult and frustrating metric to base advertising decisions and goals on Additionally, it is technically recalculated on a per query basis, which makes it a bit of a moving target to try and track and follow. Another interesting quirk is that Google often sets a bar on a per industry or per query basis based on historical performance of that keyword in the marketplace.

For example, I had a client that sold a very specific type of feather bed called a bafflebox feather bed. The product page listed it as a bafflebox feather bed. The keyword on the page multiple times in the copy. In the title tag, the ad used the keyword, and the k...

Using and improving your Google AdWords quality score
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Using and improving your Google AdWords quality score provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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