Using and improving your Bing Ads quality score


show more Using and improving your Bing Ads quality score provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Using and improving your Bing Ads quality score

Bing Ads Quality Score should be used as an indicator to as to how your keywords, ad groups and campaigns are doing relative to one another in the marketplace. It is different from Google AdWords in that it takes into consideration different factors, primarily around landing page and keyword relevance, and is not as influential on determining your cost per click. You can also track quality score progress over time in your account, on the keyword, ad group, and campaign levels through the Quality Score over time report. To track this, go to the Reports section of Bing Ads and run a keyword performance report, or ad group or campaign, depending on what you want to review.

And select the Day as the unit of time. And under Choose your columns, select Historic quality score and other attributes you want in the report. Keep in mind that for Bing Ads landing page experience and relevancy are key. What this means for you, again, just as with AdWords, Quality Score isn't everything. If you find yourself strug...

Using and improving your Bing Ads quality score
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Using and improving your Bing Ads quality score provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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