Join Ian Lurie for an in-depth discussion in this video Using the exercise files, part of Writing Marketing Copy.
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I've included a bunch of exercise files in this course. There are three copies of every file. One in plain text, so you can open it in any text editor. One in RTF, or rich text format, which you can open in any word processor. And one in Microsoft Word format. I've got the files separated into three folders. TXT, RTF, and DOC so you can choose the format you want. The files are examples of famous, successful copy, the sample text I use in this course, and then blank documents with the bare formatting necessary for you to get started.
All of these files work together. We're going to do a single project throughout the course, from initial brainstorming to completed result. Our goal is to create a rubric you can use going forward, for new projects as they come up, I encourage you to download and use these files as we go through this course.
- What is copywriting?
- Writing the first draft
- Writing and testing headlines
- Structuring copy for print vs. online delivery
- Using typography effectively
- Rewriting copy
- Managing a team of copywriters