Join Elizabeth Marsten for an in-depth discussion in this video Using dynamic keyword insertion in ad copy, part of Pay-Per-Click Fundamentals.
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…Dynamic keyword insertion, or DKI as it's commonly called, is…a popular ad copy option for both Google and Bing.…What it does, is if the searchers query is…short enough, and can fit within the character limits of…the headliner body copy, depending on where you're using it,…it will insert the searchers query, and bold the text.…Since 60% of all queries that Google is seeing on…a daily basis are new queries that haven't been seen before.…And because searchers like to see results that very closely reflect what…they typed into the search box, it's a powerful method to try.…Here's what a dynamic ad would look like in the AdWords interface.…Not viewable in this state to searchers.…
You'll notice that there's some text after the keyword in brackets.…That is called the placeholder text and it displays if…the query is too long for the character space available.…Some things to keep in mind when creating DKI headlines or body copy.…Make sure that the placeholder text you choose is…a keyword from your list or is as relevant.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors