How to Use the Bing Ads Content Network for PPC Marketing


show more Using the Bing Ads content network provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Using the Bing Ads content network

Bing Ads Content Network works almost identically to the Google Display Network. In fact, just a few years ago, the Google Display Network was called the Google Content Network and was rebranded somewhere around 2008. So, if you already know how to use the Google Display Network, you're going to notice quite a few similarities. The first thing to note about the Bing Ads Network, it is not nearly as large as the Google Display Network. It's, unfortunately, much, much smaller. So, don't expect a lot of clicks or impressions. However the content network shows Bing ads alongside content on websites that belong to the Bing ads network and utilizes the keyword, Microsoft Media Network, or URL targeting.

You can only do text ads, no banners or video capabilities. You can find the settings in the ad group level settings. Here, Bing has the unique distinction of being about to set network targeting by ad group. So, you do not have to create a whole new campaign. As always, here are some of my cardina...

Using the Bing Ads content network
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Using the Bing Ads content network provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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