Join Elizabeth Marsten for an in-depth discussion in this video Using the AdWords desktop editor, part of Pay-Per-Click Fundamentals.
- View Offline
…One great and easy way to save time when working on paid…search in Google AdWords is to take advantage of their free desktop editor.…Download and save the program to your computer, sign in with…your AdWords credentials, and you…can download your accounts, campaigns, everything.…Work on your account, make changes, and then…upload those changes to your account when ready.…And the next time you log into your AdWords…account, you'll see that they're there off and running.…Let's walk through some of the pros and cons of using the AdWords Editor.…Some of the pros.…Changes you make are offline and wait until you upload them to the account.…You can share potential changes as a draft and share with others.…
You can see your entire account in one screen.…You can download and view statistics in the Editor to help you make decisions.…And, you can archive a copy of the account, in case…your new strategy goes off the rails and you need to revert.…Unfortunately I've had this happen more than once.…Having a backup copy was a lifesaver though.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors