Understanding what makes a good ad


show more Understanding what makes a good ad provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Understanding what makes a good ad

Ad copy is literally, your first impression to potential customers, so it's imperative, to put your best foot forward with searchers, but also in a technical sense, and have search engines read them. On average you have less than three seconds, to capture a user's attention with your ad, and get them to consider clicking on it. To avoid unnecessary clicks and costs, you'll also want to make sure that your ads are not only worded correctly for humans, but also for the search engines. The search engines the text that, ad copy provides, to help determine a few things, around relevancy and keyword usage. And an ad that is clearly relative to the keyword list, comes across in the click-through rate.

And that metric is used, to help determine quality score. As well as what, your cost per click relatively, to your other competitors in that same auction might be. As we go through this tutorial, you'll really start to see how very important good ad copy is, and how you'll need to make sure t...

Understanding what makes a good ad
Video duration: 6m 31s 2h 29m Beginner

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Understanding what makes a good ad provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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