Join Elizabeth Marsten for an in-depth discussion in this video Understanding what makes a good ad, part of Pay-Per-Click Fundamentals.
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…Ad copy is literally, your first impression to…potential customers, so it's imperative, to put your…best foot forward with searchers, but also in…a technical sense, and have search engines read them.…On average you have less than three seconds, to capture a user's…attention with your ad, and get them to consider clicking on it.…To avoid unnecessary clicks and costs, you'll also want to make sure that your…ads are not only worded correctly for humans, but also for the search engines.…The search engines the text that, ad copy provides, to…help determine a few things, around relevancy and keyword usage.…And an ad that is clearly relative to…the keyword list, comes across in the click-through rate.…
And that metric is used, to help determine quality score.…As well as what, your cost per click relatively,…to your other competitors in that same auction might be.…As we go through this tutorial, you'll really…start to see how very important good ad copy…is, and how you'll need to make sure to set aside some time, to do it right.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors