Join Elizabeth Marsten for an in-depth discussion in this video Understanding PPC's role in your marketing mix, part of Pay-Per-Click Fundamentals.
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…So how does pay per click fit into what you're already…doing, or how can you grow your current book of business?…PPC is something that is highly controllable, both…from a management perspective, and a budget perspective.…If you don't have a large marketing budget and need to…drive traffic to test messaging, a product or service, PPC can often…deliver those new visitors to your site without you having to sign…up for a service, or a contract and it offers budgeting caps.…Additionally, PPC takes up on average, a substantial amount…of real estate on a search engine results page.…Let's see what that looks like.…
If I were to go to Google.com, and perform a search for dog…collars, you'll see that in this search engine results page, PPC results dominate.…We have them here across the top with the pictures.…Also here, in the right rail.…Let's take a look at what it looks like on Bing.…Go ahead and put our dog collars query into Bing as well, and here you go.…PPC ads across the top, and down the right side.…PPC is also measured most often in a last click capacity.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors