Understanding the Google and Bing search partner networks and how they work


show more Understanding the Google and Bing search partner networks and how they work provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Understanding the Google and Bing search partner networks and how they work

Both Google and Bing have what they call partner networks that are different from their regular search, display, and content networks. In this lesson, we'll walk through their respective partner networks and how you might best utilize them in your PPC efforts. First up, the Google search partner network. By default, this is enabled in all new campaigns, and is a network of other search engines or other search results pages chosen by Google. You cannot control which search engines or pages your ads appear on, nor can you exclude any, as you cannot see a list of these sites in your metrics. Examples of sites that we know are included in the search partner network are AOL.com, Ask.com, and About.com.

You can disable this feature under the campaign settings network area by unchecking the box. I recommend leaving it enabled on new campaigns and reviewing the click and impression volume for the search partner network on the campaign tab. On average, I have seen good results from the search partner netwo...

Understanding the Google and Bing search partner networks and how they work
Video duration: 3m 51s 2h 29m Beginner

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Understanding the Google and Bing search partner networks and how they work provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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