Tips and tools for using offline editors


show more Tips and tools for using offline editors provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Tips and tools for using offline editors

Besides the three desktop offline editors offered by AdWords and Bing, there are a myriad of tools, free and paid, out there available to PPC advertisers. In this lesson, I'll walk through a few options, what you would use it for and what kind of costs to expect. First we'll go through what else is available from the search engines, and then what third party tools are out there and what they could do for you. First up, AdWords. Within the AdWords user interface is where you'll find most of the free tools, and I definitely recommend checking them out. While this is not an exhaustive list, these are the tools that I recommend for new advertisers.

Let's get started. Automated rules,I love this feature. These are rules that you set within your account when certain conditions are met. The options for rules are plentiful and can be as simple as turning a campaign on and off, or as complex as changing bid percentages based on a conversion rate, or a specified period of time. Click the automate b...

Tips and tools for using offline editors
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Tips and tools for using offline editors provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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