Join Elizabeth Marsten for an in-depth discussion in this video Things to know before you get started, part of Pay-Per-Click Fundamentals.
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…PPC can turn into a very complicated and confusing practice early on, and…you'll spend more money than you'd like before even figuring out what's happened.…Here, we'll walk through a list of what I call the cardinal PPC rules.…Be aware of these rules before you launch your first…ad so that perhaps you'll save yourself some heartache and dollars.…First thing, each search engine will try and…differentiate itself by using different names for features,…tools, and best practices, but the basics of PPC remain the same across all of them.…Some of the features or tools will share the…exact same name, but they will still function slightly different.…
Let's walk through a few of the more common instances…of things to know for both Google AdWords and Bing Ads.…Always separate out the search, display, and content networks.…Each of these networks behaves differently and often…has additional or alternative options in which you use…them, so you do not want to use any…of them together, as it would skew your results.…I will go into much deeper detail on these networks later in the course.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors