Test your navigation for usefulness and understandability SEO: Keyword Strategy


show more Test your navigation for usefulness and understandability provides you with in-depth training on Marketing. Taught by Matt Bailey as part of the SEO: Keyword Strategy in Depth show less
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Test your navigation for usefulness and understandability

When I'm optimizing a Website I'm not just looking at rankings. I'm looking at the over all usability of the Website and how we can make it more usable and understandable for our visitors. And so one of the things I always recommend doing is testing your website to see how usable is with the words being used on the Website. And so this is called a Goal Test. We create practical scenarios such as booking a retreat package and then we sit back. We ask someone to accomplish that goal.

And we have to watch them and take notes to see how they navigate the site, what they're looking for, and how they do it. The biggest challenge when doing this is to be quiet. Your first reaction is to help someone navigate your Website, and that's the worst thing you can do. What you are doing is testing the usability of the Site, and it's critical for you to watch and take notes, and to be quiet. Let whoever is testing your Website make mistakes. Let them go in the wrong direction, because only then ...

Test your navigation for usefulness and understandability
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Test your navigation for usefulness and understandability provides you with in-depth training on Marketing. Taught by Matt Bailey as part of the SEO: Keyword Strategy in Depth

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Marketing
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