Setting up your account structure


show more Setting up your account structure provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Setting up your account structure

Account structure is really important to PPC success. A well organized account not only makes it easier for you to find things and act upon them, but performs better too. Tightly themed ad groups and campaigns make it easier for you to add and subtract keywords, write ad text, and spend budget more efficiently. So let's start at the beginning. AdWords and Bing accounts are structured very similarly. And yes, there's going to be a bit of vocabulary being thrown around. So here's a map to follow along with, as it's crucial that you understand how an account is structured. First, campaign, then the ad groups, then the ads, keywords, and then the negative keywords.

So let's walk through this. The top level, or the account. This is where everything lives. It's also where you set your billing information, your billing address, and your time zone. Campaign is often where the settings are for geography, time of day, daily budget, and where the ads will show on the search engine networks....

Setting up your account structure
Video duration: 2m 1s 2h 29m Beginner

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Setting up your account structure provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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