Join Elizabeth Marsten for an in-depth discussion in this video Selecting negative keywords, part of Pay-Per-Click Fundamentals.
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…Negative keywords are the words and phrases that you do not…want associated with your business or certain ad groups or campaigns.…It's the equivalent of telling Google and Bing,…stay away from queries that include these words.…And they are a great way of avoiding paying for irrelevant clicks on your ads.…Negative keywords can be added at the ad group and campaign…levels for both Google and Bing and use the same match types.…The match types are broad, modified broad, phrase, and exact.…And these will dictate to the search engine how strictly…you want queries that include your negative keywords to be followed.…You can view and add negative keywords by clicking on the Keywords tab in your…AdWords or Bing account and scrolling all…the way down to the negative keywords link.…
Hit the plus sign to expand and voila.…Your keywords will appear.…Alright, let's start building up our negative keyword ideas.…Here are some examples of common negative keywords I use a lot.…If you find that you have many descriptors or terms that apply to more…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors