Selecting keywords


show more Selecting keywords provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Selecting keywords

Using tools like the keyword planner can help you generate lots of ideas. But how do you know which ones to choose? This depends on a few things, one of them primarily being budget. If you don't have a lot of money to spend, then you don't want to select a lot of keywords, and certainly not a lot of expensive keywords. The average cost per click of a keyword can be anywhere from $0.10, to $100, depending on your industry. And there won't be a lot that you can do about that. So to find out if you're in the realm of expensive keywords or not, we're going to open the keyword planner tool up in ad words. If you've got your seed word keyword list handy, the 5 to 10 terms that you thought of off the top of your head on how someone might find your product or service online, we can go do some research with that.

So opening up your Google AdWords account, navigate up to the tool section here. Click, there is the Keyword Planner. I'm going to open it up, and as you can see we've b...

Selecting keywords
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Selecting keywords provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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