Join Matt Bailey for an in-depth discussion in this video SEMrush, part of SEO: Keyword Strategy.
…For keyword research, another great tool is SEMrush.…SEMrush provides a lot of the technical…information, in looking at competitors and competitive keywords.…You can either enter a domain or a…keyword, which we're going to do with hiking California.…And search.…Now what this does, is it provides us the…keyword research, and we're now in the overview screen.…We can see how much it costs to currently…bid, on the word hiking California, and the volume.…We also see that there are about 60 million results.…
We can see the cost per click, and then also the…annual trend of how often people are searching, annually for hiking california.…As we go down the page, we can see a phrase match.…That is, all the related terms to hiking california, and we can…look and make sure that any keywords we may have missed or overlooked.…These are the keywords that people are bidding on, in their ad words campaigns.…So the way to that are the related keywords.…Here we see some more specific locations with…hiking, and again, these are what people are bidding…
Author
Matt Bailey
Updated
10/12/2017Released
2/27/2014- Understanding how keywords work
- Using long-tail keywords, phrase patterns, and plurals
- Organizing keyword data with a keyword spreadsheet
- Interpreting data and discovering searcher intent
- Measuring keyword competitiveness and brand impact
- Examining keyword demand and keyword trends
- Applying keywords to your website for maximum searchability
- Creating effective PPC ads based on keywords
- Understanding PPC bidding strategies to avoid costly mistakes
- Measuring results so you can further prioritize marketing efforts
Skill Level Intermediate
Duration
Views
Q: This course was updated on 10/12/2017. What changed?
A: The following topic was updated: Moz. In addition, new videos were added that cover the Wordtracker keyword tool and SEO in Google Analytics.
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Introduction
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Welcome1m 13s
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1. Mine the Rich Resources of Keywords
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What are keywords?4m 11s
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The implications of keywords6m 36s
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How can we use keywords?5m 27s
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View the keyword universe3m 25s
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2. Managing Keyword Data for Maximum Insights
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Find initial keywords2m 18s
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Utilize the long tail4m 25s
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Find phrase patterns2m 15s
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Search for synonyms3m 19s
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Plan for plurals1m 56s
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3. Find Searcher Intent from Keyword Searches
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Find searcher intent1m 48s
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Measure brand impact2m 26s
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Assess the right searcher5m 45s
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Assess competitive data4m 5s
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4. Adding Three-Dimensional Keyword Data
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Compare keyword trends5m 15s
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Asking why3m 22s
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Articulating strategy2m 35s
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5. Using Keyword Management Tools
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Raven tools3m 55s
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Moz4m 26s
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SEMrush2m 27s
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Wordtracker keyword tool4m 36s
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6. Apply Keywords to Your Website
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Understand page structure3m 40s
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7. Apply Keywords to Your PPC Campaign
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Create effective ads4m 16s
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Avoid costly mistakes4m 48s
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Focus on negative keywords3m 16s
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8. Measure Your Results
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Do not be fooled by rankings3m 35s
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Measure the right outcomes6m 19s
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SEO in Google Analytics4m 43s
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Conclusion
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Next steps2m 25s
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Video: SEMrush