Join Ian Lurie for an in-depth discussion in this video Rewriting copy for social media, part of Writing Marketing Copy.
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…I'd say that social media copywriting is completely unique,…except that all types of copywriting are completely unique.…Note that in this case, when I say social media copywriting, I really mean posts to…Facebook, tweets, or posts on sites like LinkedIn…rather than long form articles or blog posts.…However, social media copy does have some unique challenges.…What you write can spread across the internet really, really fast.…It's also very, very easy to offend people.…
But at the same time, people are very, very forgiving.…There are many different formats, but you have to…send the same message across all of those formats.…You'll get near instant feedback.…And it has the potential to send positive…brand attention into the stratosphere, no pressure though.…Actually, my first rule for social media copy is to just relax.…I see companies and writers get completely…verbally blocked when writing for social media.…Maybe it's the potential audience size or the horror stories they've heard.…But the truth is, social media is a very casual environment.…
- What is copywriting?
- Writing the first draft
- Writing and testing headlines
- Structuring copy for print vs. online delivery
- Using typography effectively
- Rewriting copy
- Managing a team of copywriters