Reviewing your metrics


show more Reviewing your metrics provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Reviewing your metrics

One of the most mind boggling parts of PPC management, is looking at the swath of numbers and available metrics for the first time. There's a lot of information there. The questions most new PPC partitioners have, tend to revolve around not the how-to's, but the now what's. As they try to decide what keywords to bid on, when to raise a budget, and when to delete something or when to expand. First thing we'll do in this lesson is examine what metrics you'll want to hold near and dear to your heart, based on your goals. And if you don't have, or haven't determined a PPC goal, now is a great time to set one.

Setting a goal for PPC needs to be measurable and specific. It needs to include a point in time with start and end dates, and you need to stick to it as best you can. Saying increased revenue is not a good goal, and it will just lead to frustration on your part. However, saying you're going to increase PPC revenue 25% over the next 3 months, is specific, timely and meas...

Reviewing your metrics
Video duration: 4m 32s 2h 29m Beginner

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Reviewing your metrics provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

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Marketing
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