Join Elizabeth Marsten for an in-depth discussion in this video Reviewing your metrics, part of Pay-Per-Click Fundamentals.
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…One of the most mind boggling parts of PPC management, is looking…at the swath of numbers and available metrics for the first time.…There's a lot of information there.…The questions most new PPC partitioners have, tend to…revolve around not the how-to's, but the now what's.…As they try to decide what keywords to bid on, when to…raise a budget, and when to delete something or when to expand.…First thing we'll do in this lesson is examine what metrics you'll…want to hold near and dear to your heart, based on your goals.…And if you don't have, or haven't determined a…PPC goal, now is a great time to set one.…
Setting a goal for PPC needs to be measurable and specific.…It needs to include a point in time with start and end…dates, and you need to stick to it as best you can.…Saying increased revenue is not a good goal, and…it will just lead to frustration on your part.…However, saying you're going to increase PPC revenue 25%…over the next 3 months, is specific, timely and measurable.…It will also allow you to determine what metrics…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors