Review your navigation for keywords

…The navigation is the primary element with which…people use to find information on your site.…A couple of questions you need to ask…about your navigation as you go through it.…Number one, is it clear?…Does it use words that are used by your searchers and by your web site users?…Would it be practical to re-write some of these terms?…Can you do it in concise terms that won't cause…your navigation to be too long or use too many words?…So, how practical is it to be changed, and what could be changed?…There are a couple things that you can do to test…your navigation and ensure that is usable and understandable by your users.…

Specially for larger sites, this is an exercise that…should be done regardless of whether or not you're optimizing,…because this is a matter of making your website more usable for users.…So, a couple of practical things that you can do is, number…one, go back to your navigation and go back to your keyword research.…Start grouping your terms and the words according to…the categories that you have found in your keyword research.…