Join Elizabeth Marsten for an in-depth discussion in this video Researching keywords, part of Pay-Per-Click Fundamentals.
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…Hopefully, you've already got an idea as to which product…or service you're going to feature in your first campaign.…So let's figure out what your seed keyword list is going to be for that product.…A seed keyword list is a top five to ten keywords that you'll…start your account with and build off of as data and sales roll in.…However, a word of caution.…Do not fill your account with tons of keywords to start with.…It's definitely a temptation to avoid.…Pick the keywords that best describe your product…that users would type in to search for.…I see far too many advertisers make this mistake.…Let's start with creating a C keyword list for our pretend dog collar product.…
We sell several types of dog collars overall and…they can be classified by materials, size and style.…You want to organize these different search behaviors by…placing the keywords in separate ad groups or campaigns.…Here's what a few seed keywords for each of our proposed…ad groups might look like for material and color ad groups.…For example, under material we could have a metal dog, a leather dog collar.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors