Read keyword data effectively

…As you begin building your keyword lists,…it's important to understand where the keyword…data comes from, so that you don't get too bogged down into the details.…One thing that is very important to…remember, is that keyword research, and all…these numbers that you're seeing, this isn't science, this is more of an art.…And so be wary of being too concerned about the keyword numbers and…the amount of searches.…You see, all the keyword tools are going to approach this differently.…

So when you see the number of searches.…Depending upon the tool, that could be a 30…day estimate, a 60 day estimate or an annual estimate.…You've got to look at each tool to see where…they're getting the information and how they are presenting it.…Otherwise, you might be getting distracted…because for some key words, a thirty day total may not include the seasonal trend.…And so you can get distracted by thinking it's a low searched…key words, when in fact your not looking at the big picture.…

Another thing is to understand where this data comes from.…