Join Peter Kent for an in-depth discussion in this video Questions to ask, part of SEO: Link Building.
If you do decide to work with a link company of some kind, you really need to understand …what you're getting for your money. …In the last video, I discussed some of the jargon you'll hear, but often linking companies …are also very vague about what they will deliver, sometimes intentionally so. …I frequently talk to clients who've worked with linking companies, sometimes for many …months, without ever fully understanding what types of links they'll be getting and how many. …Many website owners are of course not terribly sophisticated in this area.…
They know they need links, but don't understand the kinds of things we've covered in this …course so link companies can easily take advantage of them. …So in this video, I want to quickly run through a few things you need to ask and understand …if you do decide to hire a linking firm. …The first question is of course, what type of links are they providing? Links firms are …often vague about this. …They're just going to get you links; it doesn't seem to matter where. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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