Join Ian Lurie for an in-depth discussion in this video Preparing yourself to write copy, part of Writing Marketing Copy.
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…Great, so it's time to start writing.…You open your word processor and you just start hammering away at the keyboard.…Now, hang on a second.…If you're like me, you've had lots of teachers and writers tell you to prepare…your workspace, make sure the lighting is right,…make sure you're sitting in the right way.…But you probably just rolled your eyes and dove in.…I gotta say, for years I did exactly the same thing.…But there are certain things that will undo the best intended copywriter.…First off, interruptions.…A colleague may stick their head into your office and say hey, gotta minute?…Your child may choose that moment to fill the…toilet with paper towels and then flush it 11 times.…
That's actual experience.…Your phone may ring.…You may have problems with your computer or your software.…Maybe the computer dies, the software crashes, or your pencil breaks.…You may have a lack of examples or inspiration.…In spite of free writing, careful pondering, and a long…list of notes from your boss, you just can't get started.…
- What is copywriting?
- Writing the first draft
- Writing and testing headlines
- Structuring copy for print vs. online delivery
- Using typography effectively
- Rewriting copy
- Managing a team of copywriters